Sweet Shoppe Detail
Guests journeyed to the historic heart of Spitalfields to experience the future of retail at Sweet Shoppe.
Behind a magic door they found a hyper-real, personalised, technology-enabled installation that let them see,
smell, touch and taste the future.
Magical and fantastical, each journey through Sweet Shoppe was designed to be memorable and personal. Singly,
or in groups of two, guests met our Shoppe-keeper and were taken on a tour that combined the mega-choice
of the internet with the curated, customised selection of the concierge.
Through our tech-enabled approach to personalisation, we uncovered the best sweet for each guest, and in so doing,
revealed how the world of retail is changing to become highly niche, bespoke, social and a one-on-one
relationship — from high street to high-end.
Guests journeyed to the historic heart of Spitalfields to experience the future of retail at Sweet Shoppe.
Behind a magic door they found a hyper-real, personalised, technology-enabled installation that let them see,
smell, touch and taste the future.
Magical and fantastical, each journey through Sweet Shoppe was designed to be memorable and personal. Singly,
or in groups of two, guests met our Shoppe-keeper and were taken on a tour that combined the mega-choice
of the internet with the curated, customised selection of the concierge.
Through our tech-enabled approach to personalisation, we uncovered the best sweet for each guest, and in so doing,
revealed how the world of retail is changing to become highly niche, bespoke, social and a one-on-one
relationship — from high street to high-end.
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
Sweet Shoppe
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